Accessing New Markets in this Time of Uncertainty

A Free Webinar for Maple Producers

We all have learned this past season that the sap runs pandemic or no pandemic. The question many asked themselves as they watched the bubbles rise on their evaporator is: “How will the current economy impact my sales?” With summer fairs, festivals and outdoor markets in question it may be time to re-examine your business model. All the while the bulk price for syrup remains anything but encouraging.

Looking ahead to the new reality of tomorrow, syrup makers need to take this time of uncertainty to look for immediate and long-range opportunities for new markets.

Have a question now? Ask Karen –

June 17th and June 18th. from 7:00 to 9:00 PM DST, we will be hosting a webinar series titled, Accessing New Markets in this Time of Uncertainty. Experts in their fields will be talking on:

  June 17th (Wednesday) Finding New Markets
  7:00 - The future of farmers markets and other direct sales to customers   Karen Milnes, Project Coordinator, Future Generations University
  7:30 - Cooperatives and their role in accessing new markets   Hannah Scott, Ohio State University
  8:00 - The Ohio miracle maple mile – a new idea that works   Fred Ahrens, Richards Maple Products
  8:30 - Liberating your grocery store – how Appalachian Sustainable Development works to bring small producers into the big time   Kathlyn Terry, CEO Appalachian Sustainable Development
  9:00 – Question period
  June 18th (Thursday) Business & Finances
  7:00 - COVID Business planning and Beyond   Mark Cannella, Farm Business Management Specialist, University of Vermont, Extension
   7:30 - Getting into the world of online sales   Zachary Smith, Ag. Business Educator, University of Vermont, Extension
  Bankers and farmers – how to work together for success   Marlo Long, SVP Community Development BB&T Bank (now Turist)
  8:30 - Bulk syrup sales: “the Good, the Bad, and the Ugly”   Glen Goodrich, Goodrich Maple
  9:00 – Question period
These webinars are made possible by an Acer Access Grant from the USDA Agricultural Marketing Service.
Webinar live-stream links
Wednesday Night Webinar (June 17): Finding New Markets
Thursday Night Webinar (June 18): Business & Finances